El objetivo es acercar la marca a clientes y no clientes a través de un un formato de entrevistas mensuales, en un formato desenfadado.

“It’s really crazy how we see ourselves through other people’s eyes,” says photographer Ana Margarita Flores, who emigrated from Peru to Switzerland when she was a baby and, for much of her life, identified as a white Peruvian woman rather than as a person of color."
“My parents wanted me to fully assimilate into Swiss culture,” she explains, “and they raised me with that mindset, encouraging me to think like a Swiss person while still acknowledging my Peruvian roots.” The Flores rarely talked about Peru in their household; “I believed this was because they preferred that I look forward rather than “backwards” to my roots, likely tied to personal experiences—moving to a new country, adapting to a new culture, making sure I could fit into this new landscape,” Flores says. “Initially, I felt so ashamed of my lack of knowledge about my heritage.”

“It’s really crazy how we see ourselves through other people’s eyes,” says photographer Ana Margarita Flores, who emigrated from Peru to Switzerland when she was a baby and, for much of her life, identified as a white Peruvian woman rather than as a person of color.
“My parents wanted me to fully assimilate into Swiss culture,” she explains, “and they raised me with that mindset, encouraging me to think like a Swiss person while still acknowledging my Peruvian roots.” The Flores rarely talked about Peru in their household; “I believed this was because they preferred that I look forward rather than “backwards” to my roots, likely tied to personal experiences—moving to a new country, adapting to a new culture, making sure I could fit into this new landscape,” Flores says. “Initially, I felt so ashamed of my lack of knowledge about my heritage.”

“It’s really crazy how we see ourselves through other people’s eyes,” says photographer Ana Margarita Flores, who emigrated from Peru to Switzerland when she was a baby and, for much of her life, identified as a white Peruvian woman rather than as a person of color.“My parents wanted me to fully assimilate into Swiss culture,” she explains, “and they raised me with that mindset, encouraging me to think like a Swiss person while still acknowledging my Peruvian roots.” The Flores rarely talked about Peru in their household; “I believed this was because they preferred that I look forward rather than “backwards” to my roots, likely tied to personal experiences—moving to a new country, adapting to a new culture, making sure I could fit into this new landscape,” Flores says. “Initially, I felt so ashamed of my lack of knowledge about my heritage.”